Partnership Pick: Traverse City Whiskey Co. Barrel Proof Bourbon

Breaking Bourbon Award Winning Single Barrel Club picks are selected by Breaking Bourbon, and whenever possible with the help of Patreon supporters. The bottles are made available to Patreon supporters first by pledge tier. If any bottles remain after all supporters have had an opportunity to purchase, they are made available to the public on a first come, first served basis. Each barrel is sponsored by a retailer partner, who sells the bottles directly to end purchasers.

Retailer Partner: Seelbach’s

Classification: Straight Bourbon

Company: Traverse City Whiskey Co.

Distillery: MGP

Age: 7 Years

Proof: 117.6

Mashbill: 71% Corn, 21% Rye, 4% Malted Barley

Yield: 168 Bottles

Release Date: November 2021

Single Barrel Club Rollout Schedule

$25 - Monday 11/29/2021 @ 2PM ET

$14 - Tuesday 11/30/2021 @ 2PM ET

$7 - Wednesday 12/01/2021 @ 2PM ET

$3, $2, $1 - Thursday 12/02/2021 @ 2PM ET


For this pick we partnered with Seelbach’s, which was founded by Blake Riber, also the creator of Bourbonr and the Bourbonr Facebook group. An online-only retailer with a twist, we interviewed Riber to discuss how he’s running his shop differently than everyone else. “Unlocking Craft Spirits” he calls it - seeking out up-and-coming craft distilleries and learning about their process and tasting through their products to find hidden gems.

Like our first Traverse City Whiskey Co. single barrel pick, this pick is a collaboration with Bourbonr. We sampled remotely, with the guidance of Traverse City Whiskey Co-Founder Chris Fredrickson. And we actually took two cuts at it! Multiple sample sets were sent out...and in our first live recording we realized we were tasting different sets of barrels!

We regrouped, zeroed in on our favorites from those sets, and took a second cut. The barrels came in at different ages, but we didn’t know the details for tasting, something Traverse City Whiskey Co. keeps close to the chest so that tasting can be truly blind. After tasting through the samples Chris revealed the distillation years of the three samples - 2012, 2013, and 2014. Surprisingly, we chose the 2014 distilled barrel! All 21% rye MGP distilled bourbons, the bourbon was just shy of 7 years old and was aged in a Kelvin Cooperage barrel. Before bottling, we let the bourbon rest just a little bit longer to reach the 7 year mark.

Be sure to check out the recordings of both tasting sessions below.

Tasting Notes:

Nose: Cinnamon stick | Cinnamon bun | Creme brulee | Aged leather | Expressive

Palate: Cinnamon spice | Sweet caramel | Slight mint | Licorice | Nice spicy-sweet mix | Unique

Finish: Amplified spice | Dry oak | Licorice | Dry oak on backend | Spice persists throughout | Long

Distillers, Producers, and Retailers: If you would like to be a part of this program and get your name in front of millions of bourbon enthusiasts, contact us.

Please note these bottles will not be sold by Breaking Bourbon, but will be sold by retailers we partner with in order to fulfill the orders and ship the bottles directly to Patreon supporters. Breaking Bourbon will receive no compensation from our partner retailers under these agreements (with the exception of a bottle from each barrel for editorial purposes). If you represent a retailer and ship to consumers and you’re interested in partnering just let us know!

Written By: BB Team

November 29, 2021
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