Privacy Policy

Thank you for visiting Breaking Bourbon. This privacy policy discloses the privacy practices for, which will be referred to as “Breaking Bourbon” within this policy. We respect the privacy of our visitors and want to help you understand how we collect and use your personal information.

Information We Collect:

We collect information automatically as you navigate the website or through our third party analytics and other service providers. We may store information including but not limited to your time on the website, operating system, browser type, IP address, the pages you request or visit, links clicked, referring websites, device used to access the website, and your search terms. When placing an order on our website, we request information from you on our order form. To buy from us, you must provide contact information (including but not limited to name and shipping address) and financial information (included but not limited to credit card number and expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we'll use this information to contact you.


We may use cookies in order to collect certain information about or customize this website for visitors. These cookies are not required for website functionality. Additionally, third party widgets/APIs including but not limited to Shareaholic, WebFlow, Adobe, AdPlugg, MailChimp, SendInBlue, Shopify, Paypal, HTML Comment Box, and DISQUS may install cookies depending on their configuration. You are not required to accept any cookies to use this website. With respect to third parties, we do not have control over what the third parties collect or how they use the information they collect.

Google Analytics:

We use a tool called Google Analytics to collect information about use of this website. The Google Analytics features enabled includes Demographics features, Interests Features, and Advertising Features. Google Analytics collects information including, but not limited to, how often users visit this website, what pages they visit when they do so, and what other websites they used prior to coming to this website. We use the information we get from Google Analytics to improve this website. We do not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature without prior opt-inc consent from each user. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this website by disabling cookies on your browser. You can also install a Google Analytics Opt-out Browser Add-on found here.


This Site is affiliated with AdThrive, LLC (“AdThrive”) for the purposes of placing advertising on the Site.  AdThrive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, AdThrive, Google and our other advertising partners will track your behaviour on our website and on other websites across the Internet using cookies.  

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third party partners. You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the network cookie using those settings or using the Network Advertising Initiative's multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

For European Economic Area Residents

If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing.  If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us at and contact AdThrive at If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)

For California Residents

California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of this page. You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at To be clear we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply side platforms, programmatic advertising exchanges, and demand side platforms.

This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here:

Other Third Party Tools:

We may employ the use of other third party tools from time to time in an effort to collect information or assist in our day-to-day operations. Those tools include, but are not limited to, Shareaholic, Adobe, AdPlugg, WebFlow, AdThrive, Google Surveys, MailChimp, SendInBlue, Shopify, Paypal, HTML Comment Box, and DISQUS.

Surveys and Contests:

From time-to-time we may request information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as, but not limited to, name, email address, and shipping address), and demographic information (such as, but not limited to, zip code and age). Contact information will be used to notify the winners and award prizes. Survey information may be used for, but not limited to, sharing findings and results with readers and followers and monitoring or improving the use and satisfaction of this website. Third party tools may be used to collect this information, in which case you will become subject to the terms and policies of those third parties. While we make every attempt to protect your information, Breaking Bourbon has no control over third party terms and policies.

How We Use Your Information:

We collect information as a means to track website usage and statistics in order to make the website better, enhance the user experience, collect data for editorial purposes, build email/contact lists, support the services we offer, and for marketing purposes. This includes, but is not limited to, replying to emails, identifying referral sources, identifying search terms, creating new content based on data collected both automatically and voluntarily, and tracking comments on posts. In some cases, specific information you share may become public as it pertains to comments on posts or other voluntary information you provide to us.

We may share information with third parties in the following circumstances:

With organizations that are contractually engaged in providing us with services such as email management, prize or order fulfillment, payment processing, data analysis or tracking, and fraud protection.

With advertisers, as it pertains to general statistical information obtained and presented in aggregate form and personally identifiable information you provide voluntarily through your use of the website.

We may disclose your information in connection with the sale, merger, or reorganization of our organization.

If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process, and to protect the security and rights of other users or members of our organization.

How Long We Keep Information:

We reserve the right to retain all information provided for as long as we deem necessary, subject to our sole discretion.


The security of your information is important to us and we will do our best to protect it. In most circumstances, sensitive information, including but not limited to credit card information and user credentials for account access (username and password, for example) will be collected via use of a third party. We will take reasonable measures to analyze and select those third parties based on their ability to fulfill the service we require and will rely upon the security measures they have in place.

Please note email is not considered a secure means of communication, so any information you provide to us through the use of a web form or direct emailed to us is not considered a secure form of communication.


We reserve the right to make changes to this policy. Those changes will be posted here and noted with an effective date noted in this section of the policy. Continued use of Breaking Bourbon after a change to this policy means you accept the new policy.

Effective June 25, 2019. Last updated June 25, 2019.

Please contact us at and insert “Privacy Policy” in the subject line if you have any questions or comments about the this policy.

Written By: BB Team

November 11, 2022
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