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Please read and drink responsibly.
Breaking Bourbon Award Winning Single Barrel Club picks are selected by Breaking Bourbon, and whenever possible with the help of Patreon supporters. The bottles are made available to Patreon supporters first by pledge tier. If any bottles remain after all supporters have had an opportunity to purchase, they are made available to the public on a first come, first served basis. Each barrel is sponsored by a retailer partner, who sells the bottles directly to end purchasers.
SBC #100 Jack Daniel’s Barrel Proof Tennessee Whiskey “Whoomp, There it is!”
Retailer Partner: Seelbach’s
Classification: Tennessee Whiskey
Company: Brown-Forman
Distillery: Jack Daniel Distillery
Age: NAS (Barreled 12/24/2018, 6+ years old)
Proof: 129
Mashbill: 80% Corn, 12% Malted Barley, 8% Rye
Yield: 156 Bottles
Release Date: May 2025
SBC #101 Jack Daniel’s Barrel Proof Rye Whiskey “Go Big or Go Home”
Retailer Partner: Seelbach’s
Classification: Straight Rye
Company: Brown-Forman
Distillery: Jack Daniel Distillery
Age: NAS (Barreled 7/7/2017, 7+ years old)
Proof: 135.5
Mashbill: 70% Rye, 18% Corn, 12% Malted Barley
Yield: 144 Bottles
Release Date: May 2025
Rollout Schedule
Tier 1 - Thursday 5/8/2025 @ 10AM ET
Tier 2 - Thursday 5/8/2025 @ 2PM ET
Tier 3 - Friday 5/9/25 @ 10AM ET
Tier 4 - Friday 5/9/25 @ 2PM ET
We’ve been following the expansion of Jack Daniel’s whiskey portfolio for years, and captured our thoughts about how our feelings for the brand and distillery have evolved over time in this article.
The distillery is rich with history, and feels like a magical place when walking the grounds, exploring rickhouses, thieving barrels, and then stopping for lunch as Miss Mary Bobo’s. The distillery has a lot in store for the upcoming years.
We’ve really grown to love the various iterations of Jack Daniel’s Tennessee Whiskey (which does qualify as bourbon, by the way), and for this pick, we zeroed in on a barrel that really nailed the quintessential Jack Daniel’s Tennessee Whiskey flavor profile. It ended up just shy of 130 proof in the bottle, but it drinks lower than that.
For the barrel proof rye, we found a barrel that went all-on on the rye flavor profile and really contrasted its sweeter Tennessee Whiskey counterpart. Clocking in at over 135 proof, it’s a bold, spicy pour that hits immediately with a “wow, that’s different” kind of effect. As Jack Daniel’s continues to dial in the flavor profile for their rye whiskey, we have been enjoying tasting different iterations of their product.
SBC #100 Jack Daniel’s Barrel Proof Tennessee Whiskey “Whoomp, There it is!”
Beautiful scents of maple syrup, banana, and toasted oak rest atop a sugary sweet base that’s accented by a hint of bright fruit. The sip brings plenty of flavor, with sweet maple sugar candy, melted caramel, and toasted oak. Hints of banana and cinnamon spice form on the backend. Black pepper surges at the start of the finish, followed by tobacco, graham cracker, and brown sugar. Hints of aged oak and mixed nuts form on the tail end of the finish, grounding the sweeter flavors. This is a flavorful, highly drinkable quintessential Tennessee Whiskey that encapsulates Jack Daniel’s distinctive flavor profile in its most intense form.
SBC #101 Jack Daniel’s Barrel Proof Rye Whiskey “Go Big or Go Home”
Waves of bold rye spice introduce the whiskey with accents of sugar-covered raisin and honey underneath. Rye spice pops initially on the palate, giving way to honey, charred oak, spiced raisin, and cigar box along with a light splash of mint on the backend. Rye spice persists into the finish, which adds layers of raisin and charred oak. It ends on a savory note, transitioning to lingering tobacco. This is a big, bold rye whiskey that combines a unique assortment of flavors, making it a pour that will not be easily forgotten. If you think you know Jack Daniel’s Barrel Proof Rye, think again.
About Seelbach’s
For this pick, we partnered with spirits retailer Seelbach’s, which was founded by Blake Riber, also the creator of Bourbonr and the Bourbonr Facebook group. An online-only retailer with a twist, we interviewed Riber to discuss how he’s running his shop differently than everyone else. “Unlocking Craft Spirits” he calls it - seeking out up-and-coming craft distilleries and learning about their process and tasting through their products to find hidden gems.
Distillers, Producers, and Retailers: If you would like to be a part of this program and get your name in front of millions of bourbon enthusiasts, contact us.
Please note these bottles will not be sold by Breaking Bourbon, but will be sold by retailers we partner with in order to fulfill the orders and ship the bottles directly to Patreon supporters. Breaking Bourbon will receive no compensation from our partner retailers under these agreements (with the exception of a bottle from each barrel for editorial purposes). If you represent a retailer and ship to consumers and you’re interested in partnering just let us know!
