Classification: Straight Tennessee Whiskey
Company: Grain & Barrel Spirits
Release Date: September 2021
Age: 2 Years
Mashbill: 80% Corn, 10% Rye, 10% Malted Barley
Color: Light Gold
MSRP: $50 (2021)
Light bananas | Vanilla custard | Very light & difficult to pull scents out of it
Bananas foster | Dash of rye spice | Light, almost watery
Maple syrup | Caramel | Touch of cinnamon spice | Short to medium, with a touch of lingering spice
Elvis is a beloved American rock icon who even after his death, holds the attention of millions of adoring fans. You can find his likeness on a multitude of products, and this finally includes whiskey. Grain & Barrel Spirits, who is known for revitalizing Chicken Cock Whiskey, entered a long-term licensing agreement with Elvis Presley Enterprises this year to launch two Elvis Presley-themed whiskeys. You can read more about the agreement in the company's press release.
The whiskey is sourced, and according to the company, “blended by an expert team of whiskey experts and bottled in Tennessee, where Elvis began his career and called home.” Considering Elvis is regarded as one of the most significant cultural icons of the 20th century, this whiskey is an unfortunate tribute to his name. Nothing about the flavor profile is bad or off-putting per se, but it’s incredibly light overall, and drinks more like an 80 proof whiskey that’s been watered down. An older and/or higher proof whiskey could have been curated for this release instead, which could have alleviated this and helped justify its $50 price point.