Lynchburg, Tenn. (September 25, 2025) – Jack Daniel’s Tennessee Whiskey and the  McLaren Formula 1 Team have announced a multi-year extension of their global  partnership, continuing a winning collaboration between the two iconic brands. Jack  Daniel’s will continue as an Official Partner of the McLaren Formula 1 Team and build on  dynamic co-branded initiatives including limited-edition Jack Daniel’s Tennessee  Whiskey bottles and Jack’s Garage immersive activations in select markets. 

“This partnership has become a cornerstone of how we connect with our motorsports and  whiskey fans around the world,” said Mark Bacon, Jack Daniel’s Global Managing  Director. “Together with McLaren, we’ve created unforgettable experiences on and off the  track, and we’re thrilled to keep that momentum going for years to come.” 

Since the launch of the partnership in 2022, Jack Daniel’s and the McLaren Formula 1  Team have released several limited-edition whiskeys and brought unforgettable fan  events to major markets including Australia, Great Britain and the United States. Jack’s  Garage has become a signature spectacle, combining local flavor with global racing  culture — all while raising a glass to McLaren’s standout performances including the  Constructors’ Championship title in 2024. 

“We’re proud to extend our partnership with Jack Daniel’s, a brand that shares our  passion for heritage, innovation, and creating unforgettable experiences for fans,” said  Matt Dennington, Co-Chief Commercial Officer, McLaren Racing. “Since 2022, our  collaboration has delivered standout moments off the track, and we’re excited to build on  this success as we look ahead to the future together.”  

The 2025 limited-edition bottle celebrating the continued partnership launched earlier this  year in select U.S. markets and F1 race cities around the world.

For more information on the partnership and upcoming releases, visit www.jackdaniels.com. 

About Jack Daniel’s 
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the  Jack Daniel Distillery is the first registered distillery in the United States and is on the  National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack  Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee  Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee  Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s  Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack  Daniel’s is a true global icon found in more than 170 countries around the world and is  the most valuable spirits brand in the world as recognized by Interbrand. Visit  www.jackdaniels.com for more information. 

Please Drink Responsibly. 

Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee.  JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved. 

About McLaren Racing  
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered  its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and  the Le Mans 24 Hours at its first attempt.  

McLaren Racing competes across four racing series. The team competes in the FIA  Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri,  the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and  Christian Lundgaard, and F1 Academy with Driver Development Programme member Ella  Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow.  

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for  Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering  a diverse and inclusive culture in the motorsport industry.  

McLaren Racing – Official Website