Does the market really need an upscale Fireball Whisky? Thanks to Fireball Dragon Reserve Whisky, we now know the answer.

The bygone era of the bourbon decanter was a period when packaging overshadowed the whiskey itself. Though they were utilized to help sell bourbon which had fallen out of favor, their distinct style and creativity remains charming 50+ years later.

Ever wonder what it would be like to spend a night at a distillery? It should be on every whiskey lover's bucket list.

This past week we had the opportunity to make history. Ross & Squibb Distillery, owned by MGP Ingredients is often shrouded in mystery only in that it isn’t open for public tours or really anyone else for that matter. While there, we got to do something no outside visitor has done in 80+ years.

Bourbon is beginning to settle into a “been there, done that” period. As bourbon consumers finally come down off this finished whiskey and gimmick “high,” the question arises: What direction will bourbon move to drive consumers to continually stay invested in it?