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Still Austin Whiskey Co. Launches Its Flagship Straight Bourbon Whiskey
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Still Austin WhiskeyCo

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Austin, TX (July 13,2020) –Still Austin Whiskey Co., a homegrown distillery situated in the heart of South Austin, today released its first high-rye straight bourbon whiskey featuring grains that are 100% grown by Texas farmers. The bourbon is handmade from grain-to-glass at the distillery, aged for at least two years in new charred American Oak barrels, and bottled at 98.4 proof (49.2% ABV). It’s comprised of a high-quality mash bill worthy of its hometown: 70% Non-GMO white corn (the same found in Austin’s tortillas),25% Elbon rye (which imparts a natural spice) and 5% wildfire malted barley.

“After six years of hard work and perfecting our technique, we’re ready to launch our new flagship straight bourbon whiskey,” said Chris Seals, CEO. “We started Still Austin Whiskey Co. because we saw an opportunity to create our own kind of distillery where we do everything intentionally. This bourbon is an expression of true Texas terroir, but also the distillation of all we are, and of all that has created us. We’ve managed to bottle the inclusive spirit of our home city; a complex bourbon with substance, flair, and finesse.”

According to Still Austin’s “Master Nose” Nancy Fraley, who is famous for her peerless ability to detect flavor notes,“the nose offers delightful aromas of ripe tropical fruits such as pineapple,banana, papaya, mango, toasted coconut shavings, and S'mores with melted milk chocolate and caramelized marshmallow. These notes follow through to the palate, where the rye makes its appearance in the form of cinnamon toast with brown butter, and blanched almonds. The alcohol is soft and creamy like vanilla egg custard and the mouth feel is round, with long waves of tropical fruit,toffee, and rye spice on the finish.”

A Fresh New Look


The straight bourbon whiskey boasts a new custom bottle and label, which serves as the perfect complement to the art inside the bottle. For the label, Still Austin commissioned internationally acclaimed artist and native Texan Marc Burckhardt to paint a series of portraits of “archetypical” Austinites. Each provides a sense of the people who have influenced and inspired the team, while paying homage to the Texas terroir. The figure on the new label dubbed “the Musician,” is the first in the series, which will grace the labels of future spirits. These are visual representations of archetypes, away of conceiving a “new Austin mythology” by celebrating the innovative people who make the city what it is. The Musician—along with future archetypes like the Naturalist, the Writer, the Visionary, and the Artist—illustrates the fearlessness needed to become truly unique. The Musician in the painting is confident,intelligent, brave and whimsical; essentially, everything Still Austin aspires to be, and everything the distillery loves about its community. The Musician was a natural place to start since Austin is “The Live Music Capital of the World.” Good whiskey is more than just corn, rye and malted barley that’s been fermented, distilled, and aged. Like the various elements of music—chords,rhythms, harmonies—the result is greater than the sum of its parts.

Grain-to-Glass Philosophy


Still Austin is an independent craft whiskey distillery founded in 2015, focusing on a true grain-to-glass concept that produces the highest quality whiskey by perfecting every part of the process and using local resources and sustainable practices. The team is committed to carrying out each part of the process in-house. That means never sourcing whiskey from another distillery, and instead always hand-making everything from scratch, and managing everything in-house - milling, mashing, fermenting, distilling,barreling and bottling.

The distilling team is led by Head Distiller John Schrepel, Master Nose Nancy Fraley and veteran Master Distiller Mike Delevante, one of the most experienced and respected distillers in North America who designed the Still Austin distillery to make the highest quality of bourbon. That includes a 42-foot custom-made column, “Nancy,” (and her sister copper-pot still, “The Queen”) which give the distillers serious creative license to create unique new flavors and spirits. The team also uses Texas weather to its advantage. The region’s high heat, humidity and rapidly shifting temperatures encourage spirits to move rapidly in and out of the oak barrels and mature relatively quickly—but, if this process is left unchecked, it can also cause the bourbon to have heavy oak flavor or harsh tannic qualities. To prevent this, Still Austin uses a meticulous six-month slow water reduction technique focused on flavor and balance, which gives the alcohol a softness on the palate and brings more “mature” notes, like vanilla and caramel, to the forefront. The result is a bourbon that highlights the natural flavor of the local grain, with no faults whatsoever.  

Where to Buy


Still Austin’s new straight bourbon whiskey will be available for pre-order online via the Still Austin website here: https://still-austin-whiskey-co.square.site/ beginning Monday,July 13. Then, in August, whiskey lovers will begin to see the brand throughout Texas in 750ml bottles at liquor stores fora suggested retail price of $45.

For more information,visit www.stillaustin.com and follow Still Austin on Facebook at Facebook.com/StillATX, Twitter @StillATX and Instagram@Still_ATX.


About Still Austin Whiskey Co.


Founded in 2015 by three Austin families, Still Austin Whiskey Co. is a true grain-to-glass Distillery, located at 440 East St. Elmo Road in the heart of Austin, Texas. All spirits are hand crafted using grains grown by Texas farmers. Still Austin’s collection of spirits includes Still Austin’s flagship Straight Bourbon Whiskey, High-Rye Bourbon Whiskey, and Still Rye Gin. Still Austin places a high value on sustainability, with a focus on cutting carbon emissions through local sourcing, increasing the biodiversity of the region through heritage grains, returning spent grains to local ranchers to feed their animals, and operating a distillery that is designed for energy efficiency and water conservation.

published by: BBTEAM

July 13, 2020
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