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Hotaling & Co.

Press Release

(SAN FRANCISCO, April 18, 2024) – San Francisco is a city of resilience – as evidenced by its continual pioneering spirit and ability to rebuild after even the destruction of earthquakes. April 18 marks the anniversary of the 1906 Earthquake that destroyed most of the city, but notably not A.P. Hotaling’s whiskey warehouse. To mark the miraculous survival of the warehouse and the continual ingenuity of the city, San Francisco’s artisanal spirits producer, Hotaling & Co., today announces the re-release of Old Potrero Hotaling’s Bottled in Bond Rye Whiskey, pot-distilled from 100% malted rye and aged in once-used, charred fine-grain, American oak barrels for 16 years.

“We originally launched this expression to celebrate the anniversary of San Francisco’s rebirth after the devastating earthquake of 1906,” says Liz Brusca, Vice President of Marketing at Hotaling & Co. “We are relaunching it this year to toast San Francisco’s continued pioneering and resilient spirit.”

Old Potrero Hotaling’s Bottled in Bond Rye Whiskey, Aged 16 Years

50% ABV; 700ml; $199 SRP; only 432 bottles produced

Nose:   Rye spiciness, including pepper and cinnamon, with fruit and honey; substantial and complex with a subtle round oakiness

Taste:   Spicy with a hint of sweetness, rounded by the malted rye

Finish: Substantial mouthfeel with a long, complex finish

“From the very first days of our distilling experiments with 100% malted rye mash, we loved the flavor and aroma of the new spirit,” says Master Distiller Bruce Joseph, who worked with Fritz Maytag on the original creation of Old Potrero in 1993. “It was complex and bursting with bold flavors. Old Potrero Hotaling’s Bottled in Bond Rye Whiskey presents those flavors in a mature, complex and well-integrated way.”

“Bottled in bond” reflects a federally mandated designation that stipulates and certifies the whiskey has been made by and at one distillery, aged in a bonded warehouse for at least four years and bottled at precisely 50% ABV.

The History of A.P. Hotaling & the 1906 Earthquake

In 1906, earthquake, fire, and dynamite ravaged San Francisco, claiming 28,188 buildings and an incalculable number of lives. After the disaster, several clergymen asserted that the catastrophe had been divine retribution, visited upon the City by the Bay for its sinful ways. Thanks to the pluck and ingenuity of its staff, the San Francisco fire department, and the Navy, A. P. Hotaling's Jackson Street whiskey warehouse survived. And so, "while millions of dollars’ worth of normally non-inflammable material was reduced to ashes," the Argonaut observed, thousands of "barrels of highly inflammable whisky were preserved intact in the heart of the tremendous holocaust." After the fire, UC Berkeley professor Jerome B. Landfield bumped into Stanford grad Charles K. Field. “He accompanied me to Berkeley,” Landfield recalled, and I put him up at the Faculty Club for the night. As we walked down to the station on our way back to San Francisco, Field asked me for a blank piece of paper on which to write. I handed him a used envelope.  On the back, he penned these lines:

“If, as they say, God spanked the town

For being over frisky,

Why did He burn the churches down

And save Hotaling’s whiskey?”

Formerly named Anchor Distilling Company, Hotaling & Co. renamed itself in 2018 to acknowledge this history and its position as the oldest, and currently only, distillery in San Francisco’s city limits and the first U.S. producer of crafted copper pot-distilled whiskey after prohibition.

“We chose the name Hotaling & Co. to pay tribute to our organization’s past as it has been the name of our rarest and most sought-after expression of Old Potrero Whiskey, Hotaling’s, and celebrates our deep connection with San Francisco,” says Dan Leese, CEO of Hotaling & Co.

The Hotaling & Co. distillery is located at Pier 50, Shed B, in San Francisco. For more information on Old Potrero, visit; for more information on Hotaling & Co. visit

About Old Potrero

Old Potrero Rye Whiskey is a testament to the power of the pioneering spirit and the celebrated return of pot-distilled whiskey in the United States. Created by Fritz Maytag, the same beverage visionary who sparked the craft beer movement with his purchase of Anchor Brewing in 1965 and the founder of the original Anchor Distilling Co., now Hotaling & Co., Old Potrero is credited as the first American craft whiskey to hit the market since Prohibition. Old Potrero whiskies are distilled in a small copper pot stills at the Hotaling & Co. Distillery in San Francisco from a mash of 100% rye malt.

About Hotaling & Co.

A born and bred San Francisco original, Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. With dedication to artisanal spirits first started in 1993 under the name Anchor Distilling Company, which heralded the return to copper pot distilling in the U.S. with the original craft introductions of Junipero Gin & Old Potrero Rye Whiskey, Hotaling & Co. carries on a pioneering legacy through its name, giving a nod to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education, and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of like-minded spirits that share a commitment to craft and care. Today, Hotaling & Co.’s portfolio is synonymous with brands of unmatched quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, HIRSCH Selected Whiskeys, Junipero Gin, HINE Cognac, Convite Mezcal, Fiero Tequila, Kavalan Whisky, Denizen Rum, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit to explore the full range of brands.

published by: BBTEAM

April 18, 2024
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