Little Rock, AR — Rock Town Distillery announces the release of Winners Circle 2026, the first bottling in a new annual limited-edition bourbon series that celebrates craftsmanship, racing tradition, and original Arkansas artistry.

Distilled from Arkansas corn, Arkansas wheat, and malted barley and aged six years, Winners Circle is bottled at 101 proof in tribute to the home stretch, a nod to both the intensity of racing and the patience required to craft exceptional bourbon.

This inaugural release marks the beginning of an annual series celebrating racing through commissioned artwork by local artists, with each year’s label and bottling created once and never repeated.

The first release features original artwork by Arkansas artist Michael Shaeffer, whose expressive watercolor style brings movement and emotion to the label. Shaeffer, who is based in Little Rock and attended high school in Hot Springs, draws from a deep personal connection to Arkansas’ horse racing culture, particularly the legacy of Oaklawn Racing in Hot Springs.

“We wanted this series to feel rooted in place and time,” said Phil Brandon, Founder and Head Distiller of Rock Town Distillery. “Shaeffer’s work captures the motion, discipline, and anticipation that exist both in racing and in bourbon making. Pairing his art with this first release felt like the right way to set the tone for what Winners Circle will become.”

Availability
Winners Circle 2026 will be available in limited quantities beginning the week of March 23 at the Rock Town Distillery tasting room and select Arkansas and Oklahoma liquor stores. Once this release is gone, it will not be reproduced.

Release Events
To celebrate the launch of the Winners Circle series, Rock Town Distillery will host two ticketed events inspired by racing season and Kentucky Derby tradition.

On Thursday, March 26 from 4:30–7:00 PM, Rock Town will host an exclusive happy hour release party at M2 Gallery in Little Rock. The gallery was selected intentionally, as it is where Michael Shaeffer works and regularly exhibits his artwork, and it sits directly across the street from the distillery. The space creates a natural extension of the collaboration, allowing guests to experience the artwork in its home setting while celebrating the bourbon it inspired.

Tickets for the event will go on sale March 10th. Guests will enjoy Mint Juleps, Old Fashioneds, and Whiskey Sours alongside light Derby-inspired fare. When purchasing tickets, attendees will have the option to preorder up to two bottles of Winners Circle 2026, as well as preorder limited-edition prints of the original label artwork by Michael Shaeffer.

Rock Town will also host a ticketed Barrel House Kentucky Derby Watch Party on Saturday, May 2 from 5:00–9:00 PM at the distillery. Guests will gather to watch the Kentucky Derby, often referred to as “the most exciting two minutes in sports,” while enjoying a limited Derby cocktail menu. Tickets include two complimentary cocktails, with Mint Juleps, Old Fashioneds, and Whiskey Sours featured throughout the celebration. A Kentucky Derby-inspired buffet will be served, and prizes will be awarded for Best Hat and Best Dressed. Attendees will also have the option to add a bottle of Winners Circle 2026 to their ticket purchase as well as prints of the original label artwork by Michael Shaeffer.

With its commissioned artwork and limited production, Winners Circle 2026 is a one-of-a-kind collectible, created for this moment and never again. Future releases in the series will continue annually, each featuring new artwork and its own distinct identity.