Jim Beam
CLERMONT, Ky., [August 21, 2026] — Jim Beam®, The World’s #1 Bourbon, announces the return of one of the most iconic bottles in the brand’s history: Beam’s Ten-Pin Decanter. Returning as a 2026 limited release, the distinctive bowling pin-shaped decanter pays tribute to the collectible Jim Beam bottles first introduced in the 1950s.Originally gifted by Jim Beam to friends, family and business associates, the Ten-Pin decanter went on to become one of the most recognizable and sought-after releases in the brand’s history. Today, these vintage bottles remain prized collectibles among Jim Beam fans and whiskey enthusiasts.
For its return, the iconic design is filled with a premium 10-year-old, 100-proof (50% ABV) Kentucky Straight Bourbon Whiskey, aged in new charred American oak barrels. Extended aging brings added depth and character to the expression while staying true to the bourbon-making legacy the Beam family has carried forward since 1795.“The Ten-Pin bottle is one of those pieces of Beam history that people remember, and bringing it back gave us an opportunity to honor that legacy in a way that feels true to who we are today,” said Freddie Noe, eighth-generation master distiller at the James B. Beam Distilling Co. “We wanted the bourbon inside to be just as special as the bottle itself, so we chose a 10-year-old, 100-proof expression that reflects the craftsmanship our family has carried forward for generations. I’m excited for people to experience it here in Clermont, where that history continues to come to life.”
The bourbon pours a deep golden amber, with an aroma of rich oak, vanilla, baked bread and a hint of caramel. On the palate, it is full-bodied and balanced, offering notes of toffee, toasted oak, baking spices and a touch of fruit. The finish is long, warm and smooth, with lingering oak and subtle sweetness.The release will be celebrated at Jim Beam Day at the James B. Beam Distilling Co. in Clermont, Kentucky. The event will feature special programming across the campus, including an exclusive tasting of vintage Jim Beam expressions, customization opportunities and immersive experiences throughout the day, giving visitors even more ways to celebrate the brand and its storied history.With more than 230 years of bourbon-making history behind it, the Clermont campus continues to bring that legacy to life through whiskey, food, hospitality and shared experiences designed to welcome longtime fans and new visitors alike.
Beam’s Ten-Pin Bottle will be available beginning August 22, 2026, exclusively at The American Outpost at the James B. Beam Distilling Co. in Clermont, Kentucky. The limited-edition 750mL bottle will be available in limited quantities for a suggested retail price of $124.99. For more information about Beam’s Ten-Pin Bottle, visit https://www.beamdistilling.com/ and @beamdistilling on Instagram.
About Jim Beam®
Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh Generation Master Distiller, and Freddie Noe, Jim Beam's eighth Generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, and Jim Beam Flavors, among other offerings. For more information, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium American whiskeys, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki® and Hibiki®; and leading Scotch brands including Laphroaig®, Suntory Global Spirits also produces leading brands such as El Tesoro® and Hornitos® tequilas and Roku® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Bartender Created Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society, and aims to have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
