20 February 2026 – US barrel ownership platform Barrel Global has partnered with the global entertainment brand behind Peaky Blinders to create a limited-edition whiskey.

Peaky Blinders Whiskey is available for online pre-order and at stores across the US, Canada and Mexico from the start of March. It offers fans a taste of the gritty world of the British gangsters.

The new whiskey is the result of a collaboration between US-based barrel ownership platform Barrel Global and Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. It’s the first in a new line of Peaky Blinders-branded spirits, which will be delivered by Barrel Global as a spirits partner of the show in select territories. Barrel Global partners with craft distillers around the globe, sourcing and blending select spirits that match innovative packaging with rich storytelling.

The new expression pays tribute to the powerful and criminal Shelby family at the heart of the Peaky Blinders story. Bottled at 45% ABV/90 proof, Peaky Blinders Whiskey is a Kentucky Straight Bourbon finished with Irish whiskey oak staves, inspired by the Shelby family heritage and their transatlantic influence in later seasons. The bourbon was selected and blended by the Barrel Global team and distilled at Green River distillery, a survivor of the Prohibition era, during which the Peaky Blinders profited from smuggling Irish whiskey into the United States.

Peaky Blinders Whiskey offers a unique and complex drinking experience by blending the rich and full-bodied profile of bourbon with the signature smoothness and fruitiness of Irish whiskey. Cherries and stone fruit on the nose are followed by notes of honey, citrus and baking spices. The palate opens with bright stone fruit, toffee and cloves, transitioning into nutty, floral and caramel sweetness. The finish brings marzipan, pleasant minerality and cinnamon spice.

Created by independent creative agency Boundless Bite Marketing, the label design is rich with detail that will be appreciated by fans of Peaky Blinders, from horses and pocket watches, to interwar-era coins and bullets etched with the names of key characters.

Barrel Global Founder George Koutsakis said: “As a huge fan of the Peaky Blinders, it’s a privilege to capture their sensational gangster world in a bottle. From the liquid to the design, we wanted to create an immersive experience and I’m really proud of what we’ve achieved.”

Leila Loumi, SVP Licensing and Merchandising, Banijay Rights added: “We were drawn to partner with Barrel Global because of their ability to act as a one-stop shop for creating the bottle from start to finish, while retaining the creativity and craftsmanship that we needed to bring the story to life. We can’t wait to see how the fans respond to this beautiful bottle.”

Peaky Blinders Whiskey (750ml) will be available from early March at retailers across the United States, Canada and Mexico, with an RRP of $44.99. Bottles can also be secured for pre-order via this link.

The acclaimed Peaky Blinders was created and written by Steven Knight (House of Guinness, SAS Rogue Heroes, Taboo) and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new six-episode seasons of Peaky Blinders, produced by Kudos and Garrison Drama for Netflix globally, are expected in 2027 and 2028.

ABOUT BARREL GLOBAL
‍One of the first front-facing barrel ownership companies in the US, Barrel Global works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the US to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. To guarantee the safety and security of the barrels, Barrel Global partners with distilleries and offers a state-of-the-art purchasing and stock management system for client use. Barrel Global is focused heavily on pushing the amazing bourbon and American Whiskey categories across the globe.

‍ABOUT BANIJAY RIGHTS
‍Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 225,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights' catalogue encompasses a host of top titles from Banijay's 130+ in-house labels, and several third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror.

Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.