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Announcing Booker’s Bourbon 2021-03 “Bardstown Batch"
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Beam Suntory

PRESS RELEASE

October 19, 2021 - The third release of the Booker’s® Bourbon 2021 Collection is Booker’s Batch 2021-03 “Bardstown Batch.” This batch honors the homeplace of 6th Generation Master Distiller Booker Noe along with several other generations of Beam family members. Booker was born in Springfield, Kentucky, but spent a good amount of time in Bardstown visiting friends along with his grandfather, Jim Beam. After going to college, he moved to Bardstown full-time to join the family business. Booker lived in Bardstown for more than 50 years and was well known in the community for his infectious personality. He was the ultimate host, always inviting people over to the house for drinks and dinner parties. These events became well known across town, especially when Booker was serving his country ham that he would smoke right in the backyard - a practice he learned from his grandfather and one that 7th Generation Master Distiller Fred Noe continues to this day. Today, Fred Noe lives in the same house in Bardstown that his great-grandfather Jim Beam lived in, and 8thGeneration Master Distiller Freddie Noe is right next door with his own family. Though Bardstown may be called the Bourbon Capital of the World, to the Beam family this special place is simply home.

Tasting Notes:

Like all batches of Booker’s Bourbon, Booker’s “Bardstown Batch” was selected by 7th Generation Master Distiller Fred Noe to ensure it upholds the qualities and standards that his dad set for Booker’s Bourbon more than 30 years ago. Uncut and unfiltered1, this batch was chosen with the following characteristics:

Proof: 125.5
Age: 6 years, 5 months, and 0 days
Batch Notes: Booker’s “Bardstown Batch” has a matured amber color. The aroma contains brown sugar and caramel, balanced with bakery spice and wood sugar notes from the charred white oak barrels. The full-bodied taste will make it an ideal pour as the weather starts to turn crisp.

History:

Booker’s Bourbon is one of the only bourbons available today that is bottled uncut at its natural proof, yielding an intense flavor and nose that is one-of-a-kind. Inspired by a 200-year-old family tradition, Booker Noe, Jim Beam’s grandson and 6th Generation Master Distiller, first created Booker’s Bourbon as a Christmas gift for his close friends and family. Taking barrels found in the center-cut of the rack house, Booker bottled the bourbon straight-from-the-barrel, creating Booker’s Bourbon, a true barrel bourbon. Today, 7th Generation Master Distiller Fred Noe personally tastes and selects every batch of Booker’s Bourbon before it is bottled to ensure that it matches Booker’s personal preferences for a robust and full-bodied whiskey. Each batch of the 2021 collection will be released in limited quantities and feature a unique label and batch name honoring founding distiller Booker Noe, his love of family and his spirit of experimentation.

Suggested Price & Availability:

Booker’s “Bardstown Batch” is available nationwide beginning in October in limited quantities with a Suggested Retail Price of $89.99 for a 750 mL bottle.

published by: BBTEAM

October 19, 2021
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