Old Forester Enhances Single Barrel Program

Brown-Forman Company

PRESS RELEASE

Louisville, Kentucky (January 14, 2020) – Old Forester, now in its 150th year, is evolving its highly successful Single Barrel program to offer a 100 proof and unfiltered* barrel strength option for customers who purchase full barrels from the distillery.

“Since our founding 150 years ago, we’ve always listened to our customers and looked for ways to innovate to meet their tastes,” said Jackie Zykan, Old Forester master taster. “Proof and filtration are both really important factors in the final flavor and complexity of a whisky, and we wanted to be able to share how special some of these barrels are when the product inside is tasted in raw form.”

Barrels that produce 100 proof bourbon will yield approximately 200 bottles at a suggested retail price of $49.99. Depending on the proof, Barrel Strength bottles will yield approximately 160 bottles at a suggested retail price of $79.99. With the change, Old Forester’s 90 Proof Single Barrel offering will be eliminated.

“What I love about our Single Barrel program is the chance it gives me and the brand to connect with our fans one-on-one, creating a bespoke product that’s unique to their personal flavor profile,” said Zykan. “And with these updates, we have even more options to help our fans find their perfect fit.”

Currently there are no plans to move Old Forester’s Single Barrel program away from private “By the Barrel” purchases. Customers who are interested in purchasing a Single Barrel product can purchase a bottle from Old Forster Distilling Co. or from retailers who have hand-selected their own private barrels.

*All natural barrel char sediment has been removed via dump room screening. In extremes of temperature, this bourbon may naturally haze or cloud. This is normal for an unfiltered bourbon whisky.

ABOUT OLD FORESTER:


Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged “There is nothing better in the market.”

ABOUT BROWN-FORMAN:

For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Please enjoy responsibly.

published by: BBTEAM

January 14, 2020
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