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Old Forester Celebrates 150-Year-History with Limited-Edition Bourbon Release
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Old Forester

PRESS RELEASE

Old Forester Celebrates 150-Year-History with Limited-Edition Bourbon Release

The new release comes in an amber glass bottle, paying homage to the First Bottled Bourbon™ as the brand looks ahead to a bright future

Louisville, Kentucky
(September 22, 2020) – In 1870, George Garvin Brown changed the spirits industry forever when he sealed and sold his whisky – Old Forester – exclusively in a glass bottle. Each bottle was adorned with his signature, a personal guarantee of the brand’s quality and consistency. Today, 150 years later, Old Forester announces the upcoming release of Old Forester 150th Anniversary Bourbon to commemorate his act of ingenuity, honor his legacy and celebrate the history of the First Bottled BourbonTM.

Old Forester 150th Anniversary Bourbon references George’s original process, composed of three batches, unfiltered* and each presented at individual batch strength. The limited release is presented in an amber glass bottle, reminiscent of the hand-blown glass of George’s day, and will come in a commemorative canister. It’s planned for release in October 2020.

“This special bourbon has been in the works for some time now, and while it is exciting for our family and colleagues, I hope the larger Old Forester family - the bourbon lovers and fans - will appreciate it just as much,” said Campbell Brown, Old Forester President and Fifth-Generation Brown Family Member. “My great-great grandfather had quite the vision for his whisky. He was bringing something to the market that had previously not existed and today, we instill his legacy of ingenuity in everything we do - especially in the halls at Old Forester Distilling Co., in the same building George ran the business in the early days of the company.”

In the 150 years since George’s started the company, the brand has endured 13 years of Prohibition, World Wars, changing consumer palates and industry consolidations. Today, Old Forester remains the only brand with an uninterrupted 150-year history, sold by the same family company before, during and after Prohibition.

George’s act of selling whisky exclusively in a sealed bottle was innovative at a time when most whisky was sold by the barrel and subject to adulteration prior to reaching the consumer. Predating any modern food safety acts, he helped lead an industry on the path to rigorous self-regulation that is still upheld today. In addition to being the first to exclusively sell whisky in sealed glass bottles, George was the first to commercially batch whisky to ensure a consistent flavor profile. At the time, he batched from three distilleries – Mellwood, Mattingly and Atherton – before eventually acquiring the Mattingly Distillery and distilling his own whisky.

For the Old Forester 150th Anniversary Bourbon, 150 barrels were chosen by Master Distiller Chris Morris and set aside for this limited-release product. At maturity, several barrels lost their full contents to the Angel’s Share. The resulting aged liquid was personally and individually tasted by Master Taster Jackie Zykan and separated by-hand into three distinct batches, differing in proof and flavor profile.

“We designed the expression to share our unique story," said Jackie Zykan, Old Forester Master Taster. "George Garvin Brown was an entrepreneur and an innovator. I have composed three unique blends to honor his process of batching from the three original distilleries. Each captures a distinct facet of the beloved Old Forester flavor profile, each upholding his highest standards of quality.”


Old Forester 150th Anniversary Bourbon Batch Details and Notes from the Master Taster:


Batch 01/03 - 125.6 proof/62.8% ABV
, comprised of 46 barrels; fruit bomb

Nose: maple syrup and perfectly ripe orchard fruits, apricot and plum

Mid: açaí and black current

Finish: graham cracker, subtle peppermint, long well-rounded spice, moderately dry

Batch 02/03 - 126.4 proof/63.2% ABV, comprised of 48 barrels; sweet and spry

Nose: cherry cordial and raspberry preserves

Mid: French toast and chocolate malt

Finish: brilliant and perky spice at the front of the palate, touch of cedar, mildly dry

Batch 03/03 - 126.8 proof/63.4% ABV, comprised of 53 barrels; green and spice

Nose: dill and bright orange peel, hint of light brown sugar

Mid: sweetens in the middle to melon and pine

Finish: medium dry, tingling green peppercorns, rosemary, grapefruit peel, and lingering anise


A limited number of cases will be available nationally in October 2020 for a suggested retail price of $150. To learn where you can purchase Old Forester 150th Anniversary Bourbon, check out OldForester.com for a retailer near you.

For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”

published by: BBTEAM

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