NASHVILLE, TN. – Four Branches Bourbon, the veteran-founded whiskey brand established by four U.S. military veterans representing the Army, Navy, Marine Corps and Air Force, is introducing new premium gift packaging for its award-winning Founders Reserve Kentucky Straight Bourbon Whiskey just in time for the holiday gifting season.

Founders Reserve is the brand’s new core SKU as Four Branches transitions from Founders Blend to Founders Reserve. The new Founders Reserve gift box offers a more elevated presentation of the brand’s existing four-grain bourbon, making it an ideal option for holiday gift guides, whiskey enthusiasts, military families and those looking to give a meaningful gift to the veterans and service members in their lives. The packaging upgrade does not change the bourbon itself or its existing price, giving consumers a premium gifting experience without an additional charge for the box.

Founders Reserve has earned significant industry recognition in 2026, receiving Double Gold at the San Francisco World Spirits Competition and Platinum at the SIP Awards. Four Branches Bourbon also earned national recognition in the Fox Business “Made in America” Small Business Contest, winning a $25,000 prize and a feature on FOX Nation. These honors underscore the brand’s growing presence as a distinguished American bourbon producer.

Bottled at 96 proof, Founders Reserve is an award-winning Kentucky Straight Bourbon Whiskey crafted with a four-grain mash bill. Its new presentation brings together the quality of the bourbon and the story behind the brand, creating a gift-ready option for holiday gatherings, host gifts and special occasions.

Four Branches Bourbon is also proud to be available in more than 100 military exchange and Coast Guard stores, including Army and Air Force Exchange Service (AAFES) and Navy Exchange Service Command (NEX) locations overseas. These stores hold special significance for the founders, who shopped at many of the same locations while on active duty. The brand is honored to have a presence in these stores and appreciates the essential services they continue to provide to active-duty service members, military families and retired veterans.

As the brand transitions from Founders Blend to Founders Reserve, some military exchange and retail locations will continue to carry Founders Blend while moving through existing inventory. Select AAFES locations will receive special Founders Blend gift boxes, designed to closely resemble the new Founders Reserve packaging, to repackage their existing Founders Blend bottles. Some retail locations in Virginia and Florida will also display Founders Blend bottles in the new-style gift boxes during this transition. These locations may therefore feature Founders Blend in packaging similar to the new Founders Reserve presentation.

Founded by four military veterans, Four Branches Bourbon was built on a shared commitment to service, camaraderie and the values that unite those who have served. Guided by its brand principles, Serve Honorably™, Drink Honorably™ and Sip to Remember™, Four Branches celebrates the bonds forged through military service while encouraging a thoughtful, purposeful approach to enjoying American whiskey. The brand brings together the distinct branches of the U.S. military through a common appreciation for American whiskey and a mission rooted in honoring those who serve, supporting the military community and preserving the memories and connections that make every gathering meaningful.

Through its Beyond the Branches give-back initiative, Four Branches Bourbon supports charitable causes and organizations that serve the military community, extending the founders’ commitment to honoring veterans, active-duty service members and their families beyond the bottle. As part of these efforts, Four Branches Bourbon is partnering with the U.S. Army Veteran, UFC Hall of Famer and philanthropist Randy Couture for a special Veterans Day event benefiting the Xtreme Couture GI Foundation, a nonprofit dedicated to providing emergency financial assistance to wounded and combat veterans and their families. The partnership reflects the brand’s ongoing commitment to giving back to those who have served and making a meaningful impact in the military community.

The premium gift box will be available with Founders Reserve at the current retail manufacturer’s suggested retail price (MSRP) of $79.99 and an online price of $84.99. There is no additional charge for the gift packaging, and individual retail pricing and in-store promotions may vary by location. Additional shipping charges may apply in select states.