Jack Daniel's
Lynchburg, Tenn. (September 29, 2025) – Jack Daniel’s and the McLaren Formula 1 Team are returning to Austin, Texas, with another unforgettable Jack’s Garage event on Saturday, October 18 from 7–10 p.m. at The Sunset Room, just in time for the Austin Grand Prix. This year’s activation will feature performances by multi-platinum country artist Chase Rice, rising Canadian star Josh Ross, and Nashville favorite Hannah McFarland.
Once again, The Sunset Room will be transformed into an immersive fan experience blending the best of Austin culture with Jack Daniel’s Tennessee Whiskey, the energy of the McLaren F1 Team garage, and the spirit of live music. Guests can enjoy unforgettable performances, signature Jack Daniel’s cocktails, local food, and interactive moments that celebrate the two brands. Jack’s Garage is open to guests 21+ who register at jackdanielsgarage.com.
“Bringing Jack’s Garage back to Austin with an amazing lineup is the perfect way to cheer on our McLaren F1 team,” said Arty Masteron, Jack Daniel’s Brand Director. “We can’t wait to bring motorsports and whiskey fans together for another amazing evening in celebration of an epic race weekend.”
This month, Jack Daniel’s and the McLaren Formula 1 Team announced the renewal of their multi-year global partnership, ensuring more of the bold experiences and special whiskey releases that fans have come to love since the partnership began in 2022.
For more information, visit www.jackdaniels.com.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous
Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Blackberry, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.
Please Drink Responsibly.
Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driver Development Programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry. McLaren Racing – Official Website