Midway, KY — October 7, 2025 — Bluegrass Distillers is proud to announce a special partnership with the Pasadena Tournament of Roses®, celebrating one of America’s most cherished traditions with the release of a limited-edition Toasted Oak Bourbon.

This release is secondary-aged in toasted American oak barrels, deepening the character of the bourbon with layered notes of caramel, vanilla, pecan, and oak spice. Hand-selected barrels were chosen for their balance and complexity to create a bourbon worthy of celebration.

Crafted in limited quantities, bottles are now available for pre-order via Bourbon Outfitter, with distribution into California to follow. Bottled at 100 proof and priced at $50 SRP, the release honors Kentucky’s bourbon-making tradition while also reflecting the Tournament of Roses’ mission: bringing people together to celebrate the hope and joy of a new year filled with unlimited possibilities—an occasion that inspires imagination and creates lasting memories.

This special edition will also be featured in promotions and samplings during the Tournament of Roses festivities, giving guests and participants an opportunity to experience the bourbon as part of the celebration.

“We’re thrilled to partner with the Tournament of Roses—an event that embodies community, tradition, and excellence, values that resonate deeply with us at Bluegrass,” said Sam Rock, Founder and Co-Owner of Bluegrass Distillers. “This bourbon is our toast to America’s New Year Celebration®, honoring the legacy of America’s Signature Spirit.”

About the Tournament of Roses® 
Established in 1890, the Pasadena Tournament of Roses® produces America’s New Year Celebration®—the Rose Parade® presented by Honda and the Rose Bowl Game® presented by Prudential—drawing millions of viewers from around the world

About Bluegrass Distillers
Bluegrass Distillers is a craft bourbon distillery based in Midway, KY, known for its award-winning small-batch and single-barrel bourbons. In 2025, the brand expanded to a new 62-acre farm and distillery at Elkwood Farm, doubling production capacity. Committed to a seed-to-glass approach, Bluegrass uses local grains—many grown right on the farm—to craft bourbon rooted in Kentucky tradition