RALEIGH, N.C., May 31, 2022 - Next Century Spirits (NCS) - a leading full-service distilled spirits company - has launched Bear Fight American Single Malt Whiskey with an online national rollout across Reserve Bar and ForWhiskeyLovers.com. Bear Fight is also available in CO, CT, NC, and NY with a much broader rollout to come in Fall 2022.
When the NCS team looked at the American Whiskey category, they recognized American Single Malt was an up-and-coming subset. According to Anthony Moniello, Chief Commercial Office of NCS, "We also looked across the business landscape that included tariff wars, supply chain challenges and consistent price hikes, and realized there was an opportunity to provide a best-in-class product at an approachable price, within the American Single Malt and even the broader Single Malt category."
After recognizing that the American Single Malt category is under-developed, NCS saw a unique opportunity to create a product that would take old world tradition and merge it with new world attributes. The liquid is approachable and versatile, as it mixes new world flavors (similar to American Whiskey or Bourbon) with old world notes (similar to Scotch).
"The final flavor profile decision was made in order to create the most approachable, daily drinker American Single Malt in the world," says Master Blender, Nick Scarff, who has earned more than 130 medals in international tasting competitions for products he has developed. "The inspiration for this product came from a combination of a lifelong love affair with Scotch combined with the desire to prove that America could also produce top quality single malt whiskies."
"We believe Bear Fight can create a new value proposition for consumers that shows amazing whiskey can be found in all categories and prices," says Moniello. The brand has been awarded gold medals across multiple international spirit competitions including: Double Gold at the World Spirits Competition in San Francisco, Best in Category at the World Whiskies Awards (the only American Single Malt under $150) and Double Gold at the New York International Spirits Competition (the only American Single Malt under $75), to name a few.
Bear Fight Whiskey is available on Reserve Bar and ForWhiskeyLovers.com, and is available at retail in select markets for $39.99.
About Bear Fight
Bear Fight is about unabashed authenticity. It's about quality, innovation, perseverance, and confidence. We're comfortable with who we are, and our approach to whiskey reflects this. We're not your boring, run-of-the-mill whiskey, and we're not afraid to prove it to you.
To learn more, please visit: www.bearfightwhiskey.com or visit their social channels on Instagram and Facebook.
About Next Century Spirits
Next Century Spirits is a full-service distilled spirits and marketing company. NCS specializes in the creation and processing of distilled spirits for private label, bulk, and private brands. They have won numerous awards including the 2021 North Carolina Distillery of the Year. They produce one of the top 20 whiskies in the world and ship to customers all over the globe.
NCS Brand Group focuses on the marketing and distribution of its owned brands which includes Bear Fight American Single Malt Whiskey, Creek Water American Whiskey and Caddy Cocktails.
To learn more about their services, please visit: https://nextcenturyspirits.com/ or check them out on Instagram or Facebook.