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Baker’s Bourbon Launches Exclusive Fan Experience
Image Credit:

Jim Beam

PRESS RELEASE

Louisville, Ky. (November 17, 2020) - Baker’s Single Barrel Bourbon celebrates the journey of each barrel - delivering unique, subtle nuances in every bottle. Where your bottle is aged can make all the difference and in celebration of that, Baker’s Bourbon has revamped their website to allow consumers to experience that Single Barrel Journey first hand. To amplify this exciting time, we want to offer even more to some of our most loyal Baker’s consumers. That's why beginning on Thursday, November 19th, the first consumers that take part in the website’s new single barrel journey will be offered one-of-a-kind experience.

While we are all spending more time at home, we want to give Baker’s Bourbon fans a behind the scenes look at their bottles home. As of 11/19 - consumers that act fast and track their Baker’s bottle will be offered a takeaway as unique as their bottle of single barrel bourbon.

Below is exactly how consumers can take part:

  • How Baker’s Fans Can Participate in the Baker’s Single Barrel Journey:
    - Go to www.BakersBourbon.com/Single-Barrel-Journey  
    - Enter the Barrel ID from the neck tag of your bottle of Baker’s Bourbon
    - Discover your bottle’s journey from start to finish, and learn about the distinctive characteristics that make your bottle unique.
  • To Go Even Further “Behind The Barrel” (For A Limited Time starting 11/19!)
    -At the end of the journey, you will be prompted to enter the limited-time program with your name, email and date of birth
    -Check your email to see if you were one of the first people to make the cut for our one-of-a-kind special offer - a photo with Baker Beam in front of your rackhouse and/or an exclusive tasting with Freddie Noe!

published by: BBTEAM

November 19, 2020
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