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Annual Jack Daniel’s “Barrel Tree” Online Auction Now Live
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Jack Daniel's

PRESS RELEASE

Lynchburg, TN (December 8, 2021) Tis the season to take home a piece of the Jack Daniel Distillery for a good cause. Jack Daniel’s annual “barrel tree” auction is now live, raising funds to help junior-enlisted service members and their families travel home for the holidays as part of the Tennessee whiskey brand’s “Operation Ride Home” program with the Armed Services YMCA (ASYMCA).

The Lynchburg, Tenn. distillery built its first 26-foot tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to local residents. This year, 11 replicas were constructed nationwide in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Los Angeles, Calif.; Washington D.C.; Cleveland, Ohio; Detroit, Mich.; and Milwaukee, Wis. The top barrel of each will be auctioned to help junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic. Each charred oak barrel, which was entrusted to mature Jack Daniel’s Tennessee Whiskey only once, will be signed by Master Distiller Chris Fletcher and customized with laser engraving.

Since 2011, Jack Daniel’s and ASYMCA have helped send over 10,000 individual service members and their families home – including this year’s travelers – while raising more than $2 million in donations. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.

The Operation Ride Home barrel tree auction concludes December 21 at 2pm EST. To bid on a barrel and support military families, please visit www.jackdaniels.com/operation-ride-home.

About Jack Daniel’s:
 

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

About the Armed Services YMCA:


The Armed Services YMCA is a registered 501(c)3 nonprofit that serves currently serving military members and their families. In 2019, we engaged more than 225,000 people in our programs and delivered over 1 million points of services to junior enlisted Soldiers, Marines, Sailors, Airmen, Coast Guardsmen, and family members at 200 service centers in 18 states. Whether providing respite childcare for parents in need, summer camps for kids, or assisting with emergency needs, the Armed Services YMCA is a nonprofit with a mission: Strengthening Our Military Family. Visit our website to see how you can join us in supporting military families.

published by: BBTEAM

December 8, 2021
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