LOUISVILLE, KY – October 1, 2025 – King of Kentucky, one of the most sought-after bottles in American whiskey, returns in 2025 for its eighth year with a high-proof single barrel expression aged for 17 years.

“This is the ultimate expression of American whiskey—a bold, robust bourbon that has been aged to perfection,” said Brown-Forman Master Distiller Emeritus Chris Morris. “These 63 barrels, personally selected and tasted from the highest-quality warehouses, are a true masterpiece.”

Only 5,000 bottles were produced from the 63 single barrels, with proofs ranging from 124.4 to 135. Morris personally selected these barrels from the 4th floor of Warehouse J and the first floor of Warehouse G at the Brown-Forman Distillery. The liquid is from two production dates in 2007.

King of Kentucky was established in 1881 as a Kentucky Straight Bourbon Whiskey. Brown-Forman acquired the brand in 1936 from Selected Kentucky Distillers and discontinued it in 1968. In 2018, Brown-Forman revived the label, paying homage to the brand’s past. Due to the rarity of these barrels, there is no defined annual volume.

All bottles, with suggested retail price of $399, are filled, bottled, wax-dipped, and numbered by hand inside a custom canister. Each bottle provides details including the proof, age, warehouse location, lot number, serial number, and barrel number.

About Brown-Forman
Brown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries. Learn more at brown-forman.com and stay connected with us on LinkedIn, Instagram, and X.

BROWN-FORMAN REMINDS YOU TO PLEASE DRINK RESPONSIBLY.
King of Kentucky, Kentucky Straight Bourbon Whiskey, 62.2% to to 67.5% Alc. by Vol., Brown-Forman Distillers Co., Louisville, KY ©2025