- This week’s Above the Char with Fred Minnick talks about bourbon advertising.

- BTAC was missing George T. Stagg this year, what are your thoughts on this?

- Do you think they are holding the bourbon back for another purpose?

- Does it feel like a PR stunt?

- What do you gain by going to the NY Times?

- Did any of the BTAC bottles not live up to the hype?

- Why do some MGP brands have more hype than others?

- How sustainable are the higher priced MGP bourbons?

- Is it hard to stay excited about MGP based brands?

- Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.