As bourbon becomes more and more popular in the U.S., finding that new special release has become more of a hunt than ever. Forget about relationships with store owners, knowing someone that works for a distributor or checking every store in your town when a hot new release comes out. The majority of the time none of that matters because geography is the single biggest factor that decides if you’re getting that new limited edition bottle. Simply, some have it easier than others because it’s not a level playing field out there.
The first round of survey results are in! We asked you, the bourbon community, to partake in our short survey to rate different factors that affect purchasing bourbon in your state. These factors were timeliness of releases, price, everyday selection, breadth of limited releases, and overall buying experience. You can read about those factors and our preliminary data in the Intro of this series. As for the results, a lot of interesting data and comments were collected.
Some surprises
-Both North Dakota and New Hampshire rated very high overall, coming in first and third respectively. Granted they each had a small number of submissions, but it’s still saying something if the few people that took the survey all rated these state highly. We’ll see if these two states rankings change after the next round of results are collected.
Some lined up with our initial estimates
-As expected, Kentucky rated high (in the top 3 in every category) and had the most submissions.
-Both Texas and Tennessee performed well and confirmed preliminary data that they are some of the best states to buy bourbon in. Although, Texas suffered in the timeliness and breadth of limited release categories. Tennessee certainly benefits by neighboring Kentucky, but still has trouble getting limited releases just like every other state does.
-Living in a “control state” generally has a negative effect on your bourbon buying. Timeliness, everyday selection, breadth of limited releases, and overall buying experience all suffered, rating below average for these states. On the other hand, price rated highly pretty consistently across all control states, coming in between 3-4 in almost every state. Maryland, New Hampshire, and Oregon were the top three “control states.” It’s also worth noting that out of the six states we didn’t receive any submissions from, four were control states.
Some people have it bad
-If you think you have it bad in your state, folks that live in Ohio, Pennsylvania, or Washington probably have it a whole lot worse. Ohio and Pennsylvania had the second and third most submissions respectively and some of the lowest ratings. The pent-up frustration in those states is evident in the “colorful” comments many people left.
A few other notes
-Illinois rated high in every category except price.
-With California being such a large state, its rating (and comments) were quite diverse, yet still above average.
-Big surprise: Every state has a hard time getting limited releases the survey found. Only three states rated above 3.5 - North Dakota, Kentucky, and Illinois, respectively.
Is it safe yet to declare the best state(s) to buy bourbon in? Not quite. Current survey data does confirm many of our initial hunches as to which states are best, but there are clearly some gaps in the data points. Although the survey had a respectable number of submissions, more input is still needed. Please pass the survey link (http://www.breakingbourbon.com/best-state-to-buy-bourbon-results.html#statesurvey2) along to fellow bourbon enthusiasts and let’s see if in the next update we’ll be able to create an even more detailed picture. We would also like to thank everyone that already took the time to fill out the survey and the large number of comments that came with the submissions. We couldn’t have done it without you.
Below, you’ll find profiles of each state with their individual ratings and comments. Further down the page you can use a filter to see the big picture results and rankings for each survey factor. We hope you enjoy digging through the results.
Written by Eric - 06/2015
Timeliness
Price
Everyday
Selection
Limited
Releases
Buying
Experience
Overall
North Dakota
Idaho
Illinois
Kentucky
Maryland
Massachusetts
New Hampshire
Tennessee
Indiana
Missouri
Wisconsin
Louisiana
Delaware
Rhode Island
Georgia
Arkansas
California
Colorado
Texas
South Carolina
Virginia
Iowa
Kansas
Michigan
New York City
Utah
Wash DC
Arizona
North Carolina
Nevada
Oklahoma
New Jersey
Minnesota
New York
Oregon
Ohio
Pennsylvania
Alabama
Connecticut
Florida
Mississippi
Washington
Hawaii
Nebraska
Wyoming
Alaska
Maine
Montana
New Mexico
South Dakota
Vermont
West Virginia
5.0
5.0
4.9
4.6
3.8
3.6
3.5
3.5
3.5
3.3
3.1
3.0
3.0
3.0
3.0
3.0
2.9
2.8
2.8
2.8
2.8
2.8
2.7
2.6
2.6
2.6
2.6
2.5
2.5
2.3
2.3
2.3
2.3
2.2
2.2
1.8
1.7
1.7
1.6
1.6
1.6
1.6
1.0
1.0
1.0
1.0
N/A
N/A
N/A
N/A
N/A
N/A
New Hampshire
Texas
Kentucky
North Dakota
Missouri
Delaware
Rhode Island
Arkansas
Oklahoma
Utah
Arizona
Idaho
Hawaii
Wyoming
Oregon
Maryland
Nevada
Ohio
North Carolina
Louisiana
Georgia
South Carolina
Pennsylvania
Tennessee
Florida
Kansas
Mississippi
Minnesota
Wisconsin
California
Colorado
Indiana
Massachusetts
Virginia
Connecticut
Alabama
Nebraska
Illinois
New York
Wash DC
Michigan
New Jersey
Alaska
Iowa
New York City
Washington
Maine
Montana
New Mexico
South Dakota
Vermont
West Virginia
5.0
4.5
4.3
4.0
4.0
4.0
4.0
4.0
4.0
4.0
4.0
4.0
4.0
4.0
3.8
3.7
3.7
3.5
3.5
3.5
3.5
3.5
3.4
3.4
3.3
3.3
3.3
3.3
3.2
3.2
3.2
3.1
3.0
3.0
3.0
3.0
3.0
2.9
2.9
2.8
2.4
2.2
2.0
1.8
1.7
1.0
N/A
N/A
N/A
N/A
N/A
N/A
Tennessee
Kentucky
California
Missouri
Colorado
New York City
Illinois
Maryland
Oregon
North Dakota
New Hampshire
Texas
Louisiana
Delaware
Rhode Island
Hawaii
Indiana
Massachusetts
Connecticut
New York
Nevada
Michigan
Wisconsin
Arkansas
Oklahoma
Utah
Florida
Mississippi
Iowa
Wash DC
Washington
New Jersey
Minnesota
Georgia
South Carolina
Nebraska
Virginia
Kansas
Arizona
Alabama
Ohio
Alaska
Pennsylvania
North Carolina
Idaho
Wyoming
Maine
Montana
New Mexico
South Dakota
Vermont
West Virginia
4.8
4.7
4.3
4.3
4.3
4.3
4.3
4.2
4.2
4.0
4.0
4.0
4.0
4.0
4.0
4.0
3.9
3.8
3.8
3.8
3.7
3.6
3.5
3.5
3.3
3.3
3.3
3.3
3.3
3.2
3.2
3.2
3.1
3.1
3.0
3.0
2.7
2.7
2.5
2.2
2.0
2.0
1.9
1.8
1.0
1.0
N/A
N/A
N/A
N/A
N/A
N/A
North Dakota
Kentucky
Illinois
New Hampshire
Maryland
California
Washington
Missouri
Indiana
Colorado
Oregon
Virginia
Tennessee
Louisiana
Delaware
Massachusetts
New York
New York City
Wisconsin
Texas
Wash DC
Georgia
South Carolina
Iowa
New Jersey
Minnesota
Rhode Island
Nevada
Utah
Arizona
Michigan
Connecticut
Alabama
Pennsylvania
Florida
North Carolina
Oklahoma
Kansas
Ohio
Arkansas
Idaho
Hawaii
Mississippi
Nebraska
Wyoming
Alaska
Maine
Montana
New Mexico
South Dakota
Vermont
West Virginia
4.7
4.3
3.8
3.5
3.5
3.5
3.4
3.3
3.3
3.2
3.2
3.1
3.0
3.0
3.0
3.0
3.0
3.0
2.9
2.9
2.8
2.8
2.4
2.3
2.2
2.1
2.0
2.0
2.0
2.0
2.0
2.0
2.0
1.9
1.8
1.7
1.7
1.7
1.4
1.0
1.0
1.0
1.0
1.0
1.0
1.0
N/A
N/A
N/A
N/A
N/A
N/A
North Dakota
New Hampshire
Kentucky
Maryland
Louisiana
Colorado
Rhode Island
Arkansas
California
Illinois
Tennessee
Missouri
Indiana
Wisconsin
Texas
New York
Georgia
Oregon
Oklahoma
Michigan
Massachusetts
Minnesota
Delaware
South Carolina
Nevada
New York City
Wash DC
Arizona
Idaho
Connecticut
Hawaii
Utah
Virginia
Florida
New Jersey
Kansas
Mississippi
Ohio
Alabama
North Carolina
Iowa
Nebraska
Wyoming
Alaska
Pennsylvania
Washington
Maine
Montana
New Mexico
South Dakota
Vermont
West Virginia
5.0
4.5
4.4
4.0
4.0
4.0
4.0
4.0
3.8
3.8
3.8
3.7
3.6
3.6
3.6
3.6
3.4
3.3
3.3
3.2
3.2
3.1
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
3.0
2.7
2.7
2.7
2.5
2.3
2.3
2.2
2.2
2.1
2.0
2.0
2.0
2.0
1.8
1.8
N/A
N/A
N/A
N/A
N/A
N/A
North Dakota
Kentucky
New Hampshire
Illinois
Maryland
Missouri
Tennessee
California
Texas
Louisiana
Colorado
Indiana
Delaware
Rhode Island
Oregon
Massachusetts
Wisconsin
Georgia
Arkansas
New York
South Carolina
Nevada
Oklahoma
New York City
Utah
Wash DC
Virginia
Arizona
Idaho
Minnesota
Michigan
Connecticut
Hawaii
Florida
Kansas
New Jersey
Iowa
North Carolina
Mississippi
Alabama
Washington
Ohio
Pennsylvania
Nebraska
Wyoming
Alaska
Maine
Montana
New Mexico
South Dakota
Vermont
West Virginia
4.5
4.4
4.1
3.9
3.8
3.7
3.7
3.5
3.5
3.5
3.5
3.5
3.4
3.4
3.3
3.3
3.3
3.2
3.1
3.1
2.9
2.9
2.9
2.9
2.9
2.9
2.8
2.8
2.8
2.8
2.8
2.7
2.6
2.5
2.5
2.5
2.4
2.3
2.3
2.2
2.2
2.2
2.1
2.0
1.8
1.6
N/A
N/A
N/A
N/A
N/A
N/A